Shop Smarter

Top 10 Reasons to Shop at a Farmers Market

There are so many reasons to shop at a farmers market. Here are our top 10 favorite reasons!

1. Freshly picked, in-season produce is at its peak in flavor and nutrition. Check out the Seasonal Produce Guide to learn what fruits and vegetables are in season.
2. SNAP and WIC benefits are accepted at some farmers markets. Some markets even DOUBLE your SNAP dollars. Learn about SNAP benefits at farmers markets and find out which WIC state agencies participate in the Farmers Market Nutrition Program.
3. Support your local farmers and economy. You can help new and smaller farmers be successful and save farmland in your area. The Economic Research Service provides an overview of the economic impact of local food systems.
4. Fresh fruit and vegetables are full of antioxidants and phytonutrients. What are these? Why do we need them? More information at What’s in Food.
5. It’s a great way to get your kids involved. Let them pick out something new to try, then they can help prepare a meal or snack using these tips and recipes at Kids in the Kitchen.
6. Supporting your local farmers market strengthens your community. Meet your local farmers, learn about foods grown in your area and catch up with friends and neighbors while stocking up on local goods.
7. Farmers markets offer foods that align with MyPlate guidelines. Buy foods and see how they fit with ChooseMyPlate. Visit different booths to pick up seasonal fruits and vegetables, as well as local dairy, grain and protein products so you can build your healthy plate.
8. Farmers often have recommendations for preparing their products. Visit the Produce for Better Health Foundation’s website, Have a Plant to find recipes that use fresh fruits and vegetables.
9. You can try a new fruit or vegetable! Have you ever tasted gooseberries or rhubarb? Many farmers markets offer lesser-known fruits and vegetables, providing a variety that can be both tasty and nutritious. Learn how to select and store rare and common fruits and vegetables with the Fruit Nutrition Database and Vegetable Nutrition Database.
10. Farmers markets are easy to find. Due to their flexible locations, some community farmers markets provide fresh, healthy foods when other sources aren’t as easily accessed. Use the Georgia Farmers Market Directory to find one near you.

Written by Danielle Anthony

Adapted from the USDA Food and Nutrition update.